Prepared for Tanika Gray Valbrun
The Reintroduction
A monthly content plan for your personal brand and The White Dress Project.
Tanika,
You are a multi-hyphenated woman with something to say. The goal is to highlight your work and nurture the platform you've been building into a home for your personal opinions, your expertise, and your story.
This plan gives your personal brand a steady, original voice. It gives The White Dress Project a monthly batch of community content. And it keeps the two working together without repeating each other.
The Goal: You film once a month and hand off the rest.
Alex HarrisFounder & Creative Director, Vinyl Media Co.
Three perspectives, one schedule
Each pillar has its own voice.
The advocate
Your opinions, your story, your expertise. Women's health beyond fibroids, reproductive health advocacy, and life as an author and new mom. This is home base for The Grey Area.
The community
Street conversations and community content that reflect the organization's mission. Produced and edited by me, then passed to the board member already handling The White Dress Project's content to manage.
The bridge
Conversations about From Fibroids to Freedom with Dr. Hawkins, filmed on shared content days and posted as collaborations so both audiences see them.
The Grey Area
Not a podcast. A social series.
This is your platform to speak your mind. Some episodes are just you. Others bring in a guest. And for The White Dress Project, the conversation takes to the streets.
- 01
Write it down
When a thought hits during the month, make a note of it.
- 02
Send it over
Share your thoughts at least 72 hours before content day.
- 03
I shape the conversation
Your thoughts become questions that guide the conversation, so you're never just talking to a camera.
- 04
I handle the rest
I film, edit, and schedule your content to post throughout the month.
Four pillars for your feed
Every post supports one of four pillars, built on education, conversation, and advocacy.
The reintroduction
A fresh introduction every 4 to 6 weeks for people just finding you, recorded as voiceover on content day. It may feel frequent, but as your audience and posting volume grow, it becomes a welcome for newcomers, not a repeat for longtime followers.
Your archive, revisited
Upload your past interviews and appearances, and we'll film short recaps that bring them back into rotation.
Advocacy & education
Original commentary on women's and reproductive health, the questions women aren't asking, and lessons from your community.
Author & expert
Book conversations, speaking moments, collaborations, and your professional perspective.
Your content day
You'll share a studio day with Dr. Hawkins so the rental is split. Your content, calendar, and agreement stay entirely your own.
Sample schedule · 6-hour studio bookingDr. Hawkins' session
Arrive by 10:30 for hair, makeup, and mic.
Joint book conversation
You and Dr. Hawkins, together on camera.
Break and set change
Wardrobe, lighting, and guest prep.
The Grey Area
Solo conversation first, then your guests.
Wrap
Footage backed up, studio cleared.
Bring three looks: one for the book conversation and two for The Grey Area. A new look each hour makes one day read like a full month. Street sessions for The White Dress Project are filmed on their own day, or the same day when it works.
Side A & Side B
Two services, scoped separately: full content management for your personal brand, and monthly content production for The White Dress Project, built to make the most of both our resources while respecting a nonprofit budget.
Your Personal Brand
- One monthly studio content day, about 2 hours, in a conversational, podcast-style setup
- Three videos a week, with captions, scheduling, and publishing handled for you
- Content strategy, topic research, and conversation questions
- Development and production of The Grey Area
- Monthly reintroduction voiceover and recaps of your existing content
- Coordination of joint book content with Dr. Hawkins
- A private client portal for uploads, account access, and your content calendar
Studio rental is billed separately and split with Dr. Hawkins on shared content days.
The White Dress Project
- One monthly on-location filming session
- Street interviews and community conversations on women's reproductive health
- Three edited short-form videos a week, delivered as a monthly batch
- Creative direction and interview questions
- Finished videos passed to the board member already handling The White Dress Project's content
- Captions, scheduling, and publishing
- Account management and community engagement
A reduced rate, offered because The White Dress Project is a nonprofit.
| Your personal brand | The White Dress Project | |
|---|---|---|
| Monthly filming | Vinyl Media | Vinyl Media |
| Creative direction & questions | Vinyl Media | Vinyl Media |
| Video editing | Vinyl Media | Vinyl Media |
| Captions | Vinyl Media | Board member |
| Scheduling & posting | Vinyl Media | Board member |
| Content calendar | Vinyl Media | Board member |
| Comments & DMs | You | Board member |
Your month, at a glance
- Step 01
Upload
Add existing footage, photos, and updates to your portal.
- Step 02
Collect
Jot down thoughts and topics as they come up.
- Step 03
Send
Submit your topics at least 72 hours before content day.
- Step 04
Film
Your studio day, plus a street session for The White Dress Project.
- Step 05
Post
You approve the edits, and three videos a week go live. Street videos go to your marketing board member.
The investment
Billed separately
- Studio rental, split with Dr. Hawkins on shared content days
- Additional filming sessions, event coverage, and extended travel, quoted before work begins
- Paid ads and printing
Good to know
- Weekly posting depends on capturing enough usable footage on filming day.
- Each service is scoped separately, so either one can be adjusted on its own.
Next steps
- Review this proposal and send me any changes.
- I'll send your service agreement and first invoice.
- Your client portal goes live, and you start uploading existing content.
- We lock in your November and December content days.